I love to collaborate on Instagram and blog with other companies. I am specialized in the design of innovative recipes of few ingredients and capturing stunning food photographs for my clients. On Instagram, audience engagement with my impressive food images is exceptionally good. My posts collect large amounts of likes and comments. The photos combine most popular elements of social media: cakes, cats and beautifully styled action food images.

Campaign planning always starts with determining the customer’s needs.




Designer Cake Decorating book Emma Ivane



Author, recipe design, cake styling & photography for the book:
Designer Cake Decorating – Written by 12 of the world’s best cake designers
Published by B. Dutton Publishing worldwide in London at Cake International 2019



Winner of international food photography challenge in the year 2020 organized by The Little Plantation, London

Cake styling for Nespresso worldwide TV commercial directed by Hollywood director Stuart Douglas and photographed by French Vogue photographer Theo Gosselin in 2019. Production: McCann Worldgroup

Package photography, styling, product design and recipe design for Emma Ivane x Heirol bakeware collection including 30 products sold in the stores around Nordic countries and worldwide online.

The biggest contemporary art event in the world, Miami Art Week 2019 exhibition of my abstract paintings in Zenith Art & Fashion art gallery USA.

Branding, instagram, innovation and business strategy coaching, clients including city governments, companies and ministers in Finland. A consultant at Tamora Oy.

Recipe design and food photography for Cakes & Sugarcraft, Wedding Cakes & Bake School magazines published worldwide by Squires Kitchen.

Awarded as “The Artisan Of The Moment” by The Craft Museum of Finland including a one year long cake art exhibition in the museum in 2013.

Participating the Cannes film festival as a film producer in the year 2016 and 2018 at the French Riviera. Invited to the red carpet and Palais des Festivals premiere in the year 2018.

Recipe design for my own baking article series in Kaneli & sokeri baking magazine.

Recipe design for Maku food magazine, the biggest food media in Finland.

Recipe design and food photography for Kotivinkki lifestyle magazine.

Food photography and food styling teacher for Tampereen valokuvausseura photography union.

Author, photographer and graphic designer of the books Emman makea joulu, Emman kakkukirja & Minimuru (published in Finnish and in English).

Author of the 3 ingredient baking recipes book VAAN 3 – ONLY 3. Published in Finnish and in English.

Author and photographer of the books Emman kakut, leivokset ja jäätelöt and Emman makeat piirakat.

Author of the book Kakkutaidetta kotikeittiössä.

Competitor in the TV show on MTV channel Koko Suomi leipoo the Finnish equivalent for the BBC format The Great British Bake Off.

Master of Science in Technology, Industrial management, with a master´s thesis about corporate strategy. Tampere University of Technology 2013.



As an inspirational speaker my mission is to take the energy of the organization to a whole new level. It all starts with a fundamental change of mindset. I have made about 30 Consulting projects with different clients.


Examples of my consulting projects:

Tampereen valokuvausseura photography association – Food styling and food photography

Confetti Tampere – Cake decorating show

Uudenmaan liitto city council – Strategy implementation

Lapland Growth Services – Service innovation and instagram

Vantaa City – Innovation mindset and instagram

Hamina City Council – Branding and innovation

Asikkala City Council – Branding and innovation

Huittinen City Council – Branding and innovation

Heirol Oy – Cake Decoration Show

Ikaalinen City Council – Innovation mindset

Huittinen City Council – Branding and innovation

Confetti Vantaa – Cake Decoration

Confetti Vantaa – Cake decoration